¡¡¡¡Researchers admit that their study does not answer the question of how much businesses ought to spend on CSR¡£ Nor does it reveal how much companies are banking on the halo effect£¬ rather than the other possible benefits£¬ when they decide their do-gooding policies¡£ But at least have demonstrated that whencompanies get into trouble with the law£¬ evidence of good character can win them a less costly punishment¡£
¡¡¡¡31.The author views Milton Friedman’s statement about CSR with
¡¡¡¡[A] tolerance
¡¡¡¡[B] skepticism
¡¡¡¡[C] uncertainty
¡¡¡¡[D]approval
¡¡¡¡32.According to Paragraph 2£¬ CSR helps a company
¡¡¡¡[Al winning trust from consumers¡£
¡¡¡¡[B] guarding it against malpractices¡£
¡¡¡¡[C] protecting it from being defamed¡£
¡¡¡¡[D] raising the quality of its products¡£
¡¡¡¡33.Theexpression “more lenient” £¨Line 2£¬ Para¡£ 4£©is closestin meaning to
¡¡¡¡[Al more effective¡£
¡¡¡¡[B] less controversial¡£
¡¡¡¡[C] less severe¡£
¡¡¡¡[D] more lasting¡£
¡¡¡¡34¡£ When prosecutors evaluate a case£¬ a company‘s CSR record
¡¡¡¡[Al has an impact on their decision¡£
¡¡¡¡[B] comes across as reliable evidence¡£
¡¡¡¡[C]increases the chance of being penalized¡£
¡¡¡¡[D] constitutes part of the investigation¡£
¡¡¡¡35¡£ Which of the following is true of CSR£¬ according to the last paragraph £¿
¡¡¡¡[Al Its negative effects on businesses are often overlooked¡£
¡¡¡¡[B]Thenecessaryamount of companies‘spending on it is unknown¡£
¡¡¡¡[C] Companies‘ financial capacityforithasbeenoverestimated¡£
¡¡¡¡[D] Ithasbroughtmuchbenefittothebankingindustry¡£
¡¡¡¡Text 4
¡¡¡¡There will eventually come a day when The New York Times cases to publish stories on newsprint ¡£Exactly when that day will be is a matter of debate¡£ “Sometime in the future “the paper’s publisher said back in 2010¡£
¡¡¡¡Nostalgia for ink on paper and the rustle of pages aside £¬there’s plenty of incentive to ditch print ¡£The infrastructure required to make a physical newspapers -printing presses ¡£delivery truck -isn’t just expensive £»it’s excessive at a time when online-only competition don’t have the same set financial constraints ¡£ Readers are migrating away from print away£¬And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining¡£
¡¡¡¡Overhead may be high and circulation lowe £¬but rushing to eliminate its print editor would be a mistake £¬says BuzzFeed CEO Jonah Peretti¡£
¡¡¡¡Peretti says the Times shouldn‘t waste time getting of the print business£¬ only if they go about doing it the right away “Figuring out a way to accelerate that transition would make sense for them “he said£¬ “but if you discontinue it£¬ you’re going to have your most loyal customers really upset with you¡£“
¡¡¡¡Sometimes that‘s worth making a change anyway“¡£ Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming¡£ ”It was seen as a blunder¡£“ he said¡£ The move turned out to be foresighted¡£ And if Peretti were in charge at the times£¿ ”l wouldn’t pick year to end print¡£“he said¡£ “I would raise and make it into more of a legacy product¡£”
¡¡¡¡The most loyal costumer would still gel the product they favor¡£ the idea goes£¬ and they’d feel like they were helping sustain the quality of something they believe in¡£ “So if you‘re overpaying for print£¬ you could feel like you were helping£¬” peretti said¡£ “Then increase it at rate each year and essentially try to generate additional revenue¡£” In other words£¬ if you’re going to print product£¬ make it for the people who are already obsessed with it¡£ Which may be what the Times is doing already¡£ Getting the print edition seven days a week costs nearly $500 a year — more than twice as much as a digital-only subscription¡£
¡¡¡¡“It‘s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn‘t have a legacy business£¬” Peretti remarked¡£ “But we’re going to have questions like that where we have things we‘re doing that don’t make sense when the market.Change and the world changes¡£ In those situations£¬ it‘s better to be more aggressive than less aggressive¡£”
