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3.WANG Yonggui, AN Shenghui and LUO Peng, A comparative Study on the Location Choice of Overseas R&D Investment of TNCs: an empirical study of U.S. and Japan based on panel data, in Shaoming Zou, Huifen Fu (ed.) International Marketing (Advances in International Marketing, 2011, Volume 21), Emerald Group Publishing Limited, 253-282.

4.LI Dongjin, AN Shenghui and, AHN Jongseok, Regional Differences of Country Image Effect in Chinese Market, Nankai Business Review International, 2010, Vol.1, No.1, 39-58.

5.LI Dongjin, Jiang Ying, AN Shenghui, Shen Zhe, JIN Wenji, The Influence of Money Attitudes on Young Chinese Consumers’ Compulsive Buying, Young Consumers, 2009, Vol.10, No. 2, 98-109. Emerald 2010 Young Consumers Highly Commanded Paper

6.li dongjin, an shenghui, yang kai, an empirical study on factors influencing consumer repurchase intension in china, journal of consumer behavior, oct. 2008

7.li dongjin, an shenghui, yang hua, content analysis of newspaper advertisement westernization in china, frontiers of business research in china, 2007, no.4

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