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Business Administration (1202)

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Business administration caters for the need of middle- and high-ranking business executives in the development of the socialist market economy. Its overarching guidance is to implement the programmer at a higher level and with both the distinctive characteristics and the orientation towards both markets at home and abroad. It integrates itself with the knowledge that is based on management, economics, information, mathematics, engineering, humanities, etc. It lays stress on the training of high-quality and multi-disciplinary business executives who have a fairly perfect knowledge structure and a strong awareness of innovation and are highly adaptive and psychologically qualified. The discipline is to educate the students in complete and systematic theory and practice in production management, marketing, business financial management, strategic management, human resource management and tourism management etc.

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1) Corporate systems and organizational management;

2) Marketing management;

3) Human resource management;

4) Strategic management;

5) Financial engineering;

6) Project management;

7) Technological innovation management and industrial development;

8) Basic theory of financial accounting;

9) Practices of corporate and institutional accounting;

10) Business financial management.

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