| Advertising Advertising is a very big business these days. Billions of dollars are spent every year to persuade customers to buy one brand of product rather than another. We are all exposed to such advertisements every day and their effect on us cannot be denied. While it is true that some advertisements do provide useful information about new products, I believe that their primary effect is to encourage people to buy things that they don’t really need. First of all, most advertising does not introduce a brand-new product. Instead, it is designed to persuade consumers that one company’s product is superior to that of another company. Second, when a product is new, the advertising is often designed to create demand for it. In other words, its goal is to convince potential buyers that this new product is really necessary, whether or not it actually is. Third, many advertisements are image ads, designed to sell people luxury products. The ads imply that by buying such products the consumer will gain something else such as happiness, respect or love. These ads not only try to sell things that people do not really need, but promise something that cannot be bought. Finally, if there is new information about a product or development, people will hear about it through word of mouth, and in my opinion, this is a more reliable source of information. While it can be argued that advertising is sometimes useful to consumers who may want to compare different brands, I believe its overall effect is to get people to buy things that they don’t need. That is not to say that the advertisements are deceptive. They are simply designed to create a need for the product among consumers. Therefore, we should all look at advertisements with a critical eye in order to avoid buying things that are not necessary. |
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