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[1] ²Î¼û¹ùÇì¹â£º¡¶´«²¥Ñ§½Ì³Ì¡·  £¬147Ò³£¬±±¾©£¬ÖйúÈËÃñ´óѧ³ö°æÉç¡£
[2] Betsy Baurer,“New Quick Flicks: Ads at the movies,” USA Today, March 13,1986,p.D1
[3] Betsy Baurer,“New Quick Flicks: Ads at the movies,” USA Today, March 13,1986,p.D1
[4]Michael A. Belch and Don Sciglimpaglis,” Viewers’ Evaluations of Cinema Advertising,” Proceedings of the American Institute for Decision Sciences, March 1979,pp.39-43
[5]AdamSnyder,”AreSportsonHomeVideoBadertising?”Brandweek,January29,1996,p.40
[6]Internet Marketing and Technology Report, May 1996
[7]John Medearis,“Ads on Wheels Runinto Flak,” Los Angeles Times, July 11,1984,p.IV-2
[8]David Kalish,“Supermarket Sweepstakes,” Marketing & Media Decisions, November 1998,p.34
[9] Advetisers Take The City Bus to Work(New York :Winston Network,1998),p.13
[10] Carol Hall,“Branding the yellow Pages,” Marketing & Media Decisions, April 1989,p.3
[11] Carol Hall,“Branding the yellow Pages,” Marketing & Media Decisions, April 1989,p.5
[12] Carol Hall,“Branding the yellow Pages,” Marketing & Media Decisions, April 1989,p.5
[13] Carol Hall,“Branding the yellow Pages,” Marketing & Media Decisions, April 1989,p.8
[14] Naples, Effective Frequency.
[15] Joseph W. Ostrow,“What Level Frequency?” Advertising Age, November 1981,pp.13-18

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