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A: Your new task is to reach US $20 billion by the end of 2006. That¡¯s a magnificent task. How can you make sure you will accomplish it?
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B: Well, in addition to improving the quality of our products, we need to open more international markets.

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A: As far as I know, you have many regular customers.
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B: Yes, most trading companies have regular customers. But it is quite another story for those manufacturing enterprises that have just started exporting. They can¡¯t find certain distribution channels.

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A: Do you have any particular plan to help them to open up new markets?

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B: Yes, we do. In order to help them build up marketing channels, we have decided to strengthen market research and gather more information from various resources, such as national trade statistics, trade journals and directories, international organizations and field investigations.

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A: I agree that a good marketing channel is important and indispensable to the success of exporting, Besides, as a friend of yours, I would suggest that you should be still more flexible in doing business.

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B: Thank you for your good suggestion! As a matter of fact, we need to make improvement in many areas. ллÄãµÄ½¨Ò飡ÊÂʵÉÏ£¬ÎÒÃÇÐèÒªÐí¶à·½Ãæ½øÐиĽø¡£

A: Yes, you said it. Äú˵¶ÔÁË¡£

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A: How is market research carried out?

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B: That¡¯s a very wide question. But to put it in a very simple terms, one of the objects of market research is to find out ................................................

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A: Who does this kind of job then? ÄÇô˭×öÕâÖÖ¹¤×÷ÄÇ£¿

B:: Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists.

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A: Do you own salesmen take part? ÄãÃÇ×Ô¼ºµÄÏúÊÛÈËÔ±²Î¼ÓÂð£¿

B: In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior salesmen are brought in.

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A: It seems to me that the salesmen receive some special training.

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B: Yes, they all have initial training course when they first join the company, and this includes product training.

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A: What is that? ʲôÒâ˼£¿

B: As a salesmen he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce.

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