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A: I really think this price is too high. A price has to be based on costs and the profit you want.

B: I know. But pricing has to be based on what customers want too, which differs from place to place and time to time.

A: Yes, experience shows the same product is priced differently in different markets. But why so much higher in this market?

B: There are many rich people in this area, so a skimming price is OK -- and even needed, because they think only a high price means a good product.

A: But the market prices for other similar products are much lower. Buyers will notice the flexibility in the price structure, and buy from other companies.

B: I don't think so. I think the others will have to raise their price ceiling to make customers believe that their products are as good as ours.

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A: û´í¡£¸ù¾Ý¾­Ñ飬Ïàͬ²úÆ·ÔÚ²»Í¬µÄÊг¡»á¶©³ö²»Í¬µÄ¼ÛÇ®¡£µ«ÎªÊ²Ã´ÔÚÕâ¸öÊг¡Òª¶©Õâô¸ß£¿

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skimming price ×î¸ßÀûÒæ»ñÈ¡¼Û£»ÎüÖ¬¼Û¸ñ

"skim"£¬µ±¶¯´Ê£¬ÓС®Æ²È¡ÒºÌå±íÃ渡ÎµÄ½âÊÍ¡£¶ø"skimming"ÔÚÉÌÒµÉÏÔòÓÐÆäÒýÉêÖ®Ò⣬ָ¡®»ñÈ¡×î¸ßÀûÒæµÄ¶¨¼Û²ßÂÔ¡¯¡£ÕâÖÖ²ßÂÔͨ³£ÓÃÔÚÒ»ÏîвúÆ·¸ÕÉÏÊÐʱ£¬Òò²úÎï±¾ÉíµÄÌØÊâÐÔÎüÒýÏû·ÑÕߣ¬ÔÙ¼ÓÉÏÉÐÎÞ¾ºÕù¶ÔÊÖ£¬Ê¹µÃÖÆÔìÉ̺å̧¼Û¸ñ£¬×¬È¡×î´ó¿ÉÄÜÖ®ÀûÈó¡£"skimming price"¼´Ö¸¡®³§¼Ò×î¸ß»ñÀûÖ®¼Û¸ñ¡¯¡£

market price ÊмÛ

ÉÌÆ·ÔÚÊг¡ÉÏÓɹ©¸øÓëÐèÇóÇéÐÎËù¾ö¶¨µÄ¼Û¸ñ¡£

flexibility in the price structure ¼ÛλÉìËõÐÔ

"flexibility",¡®µ¯ÐÔ¡¯¡£"price structure"Ôò¿É½âΪ¡®¼Û¸ñ·ù¶È¡¯¡£"flexibility in the price structure"ÄËָij²úÆ·Ö®¼È¶¨×î¸ßÖÁ×îµÍ¼ÛÇ®µÄÉìËõ¿Õ¼ä¡£"structure"£¬¡®½á¹¹¡¯¡£

price ceiling ¼ÛλÉÏÏÞ£¬×î¸ß¼Û

"ceiling"£¬Ô­Ö¸¡®Ì컨°å¡¯£»ÒýÉêΪ¡®ÉÏÏÞ¡¯£¬¾­³£ÓÃÀ´Ö¸²Æ¾­ÉÌÒµ·½ÃæµÄ×î¸ß·ù¶ÈÏÞÖÆ¡£Ïà·´´ÊÔòΪ"price floor"¡ª¡®×îµÍ¼Ûλ¡¢ÏÂÏÞ¡¯£»"floor"Ô­ÒâΪ¡®µØ°å¡¯¡£

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