3.由于市场环境和市场发育的原因，中国品牌的整体实力尚不能与国外的名牌相抗衡，而LOGO正是品牌力量薄弱的表现之一。看到IBM的 LOGO，立刻就会联想到高价、优质的计算机，这主要是因为IBM这个品牌的成功，让IBM的LOGO具有渗透力，消费者将更多的信息与这个LOGO联系在了一起。中国的LOGO之弱同样也反映了中国品牌在竞争中的某种弱势。
1.译文： It is said the foreign people can never understand why the Chinese people should keep their remote controller of the televisions in a sheath. We believe there are mainly three reasons. First, the remote controller is something mysterious and great asking for pious protection; secondly, it is something vulnerable. The Chinese families are characterized by their large number of children who are not so respectful towards the remote controller; thirdly, the remote controller is believed to be something inseparable with the television, and thus can not be afforded to lose. Fourthly, the remote controller can not bear the least contamination of oil while the Chinese people like to watch television when eating. The sheath for the remote controller, a symbol for the particular status in China, offers a good evidence for China on its way to the well-off country.
2.译文： The Shanghai in 2003 is no longer a city with nothing but a good history. After it succeeded in winning the bidding for the holding of the Expo 2010, the Shanghai of today is a city full of vitality and well on its way ahead. The nostalgia(reminiscence) that used to sink inits residents has naturally become invisible here in Shanghai, now a real international city offering dreams for more and more immigrants. Comparatively, Beijing, enjoyed its prime time in the years 2001 and 2002 when its city proper was expanded until the 6th ring road. Given that,it is quite easy to understand why Beijing is rather nostalgic(reminiscent)about its prosperous past.
3.译文： Because of the poor environment of market and the resultant underdevelopment market, the home brands can not compete with those foreign ones yet. LOGO is something taking the value of the product being advertised. The LOGO “IBM” reminds people of the expensive and high-quality computer. That is mainly because the success of “IBM” makes the consumers attribute more to the LOGO “IBM”. The plainness also reflects the poor position taken by the Chinese brands in competition.
