Hardcorebroadband usersin Britain spend more time on virtual networking than they do on real life socializing, a survey revealed Thursday.
Some six per cent of the 10,500 broadband users questioned in the survey admitted spending on average more than 10 hours a week online social networking, the equivalent of 24 days a year.
This compared with the 22 days spent actually meeting friends and relatives.
Half of all broadband users log onto social networking sites such as Facebook, MySpace and MSN Messenger, the price comparison and switching service uSwitch.com found.
The average amount of time spent on virtual networking is nearly three hours a week, or six days a year.
It has overtaken online shopping, banking and downloading music as one of the most popular online activities. Only surfing the net and emailing is more popular.
Women use social networking sites more than men, 56 per cent compared to 46 per cent.
Nearly 75 per cent of those visiting social networking sites are aged between 18 and 29 years.
The average Briton spends 15.8 hours a week online, the equivalent to 34 days a year.
Nearly eight million broadband customers pay between ￡15 ($35) and ￡30 ($70) a month for the service, with the average cost standing at ￡18 ($42).
Steve Weller, head of communications at uSwitch, said: "We are not surprised to find that the internet user is spending nearly a week socialising online. Consumers from all walks of life are embracing the trend."
The uSwitch findings were based on a survey of 10,513 adults in Britain carried out by YouGov in May.
