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Market Entry Options for Foreign Firms

¡¡¡¡Licensing

¡¡¡¡Technology transfer is another initial market entry approach used by many companies. It offers short-term profits but runs the risk of creating long-term competitors.

¡¡¡¡Franchising

¡¡¡¡China is developing laws which specifically address franchising. Virtually all foreign companies who operate multiple-outlet retail venues either manage the retail operations themselves with Chinese partners (typically with a different partner in each major city) or sell to a master franchisee which then leases out and oversees several franchise territories.

¡¡¡¡E-commerce

¡¡¡¡The E-commerce environment is still fairly immature due to the lack of defined regulatory powers over the industry, effective Chinese certificate authentication systems, secure and reliable on-line settlement systems, and an efficient physical delivery system.

¡¡¡¡Trading Companies

¡¡¡¡Generally, foreign companies are not permitted to trade in China,with the exception of the products they manufacture in China. With careful selection, training and constant contact, U.S. firms can obtain good market representation from a Chinese trading company, many of which are authorized to deal in a wide range of products.

¡¡¡¡Notes

¡¡¡¡market entryÊг¡×¼Èë

¡¡¡¡option n.Ñ¡Ïî, Ñ¡ÔñȨ

¡¡¡¡license v.¢Ùto give or yield permission to or forͬÒ⣺¸øÓèÅú×¼»òÐí¿É

¡¡¡¡¢Úto grant a license to or for; authorize.See Synonyms at authorize×¼Ðí£º·¢·ÅÐí¿ÉÖ¤

¡¡¡¡technology transfer¼¼ÊõתÈÃ

¡¡¡¡initial market entry approach³õʼÊг¡½øÈ뷽ʽ

¡¡¡¡initial adj.of, relating to, or occurring at the beginning; first¿ªÊ¼µÄ£º¿ªÊ¼µÄ£¬Ó뿪ʼÓйصÄ£¬·¢ÉúÔÚ¿ªÊ¼µÄ£»Ê×ÏȵÄ

¡¡¡¡short-term profits¶ÌÆÚЧÒæ

¡¡¡¡runs the risk of¡­Ã°ÏÕ¡­¡­

¡¡¡¡long-term competitors³¤ÆÚ¾ºÕù¶ÔÊÖ

¡¡¡¡franchise ¢Ùn.authorization granted to someone to sell or distribute a company's goods or services in a certain areaÌØÐí¾­ÓªÈ¨£ºÌØÐí¸ø¸öÈËÔÚÌض¨µÄÁìÍÁÄÚÏúÊÛÉÌÆ·»òÌṩ·þÎñµÄȨÀû

¡¡¡¡¢Úvt.to grant a franchise to¸³ÓèÌØȨ

¡¡¡¡multiple-outlet retail¶àÇþµÀÏúÊÛ£¨ÁãÊÛ£©

¡¡¡¡retail n.the sale of goods or commodities in small quantities directly to consumersÁãÊÛ£ºÖ±½ÓÒÔСÊýÁ¿ÊÛ¸ø¹Ë¿ÍµÄ»õÎï»òÉÌÆ·

¡¡¡¡venue n.¹ÜϽµØ

¡¡¡¡retail operationÁãÊÛÒµÎñ£¨¾­Óª£©

¡¡¡¡partner n.ºÏ»ïÈË, ¹É¶«

¡¡¡¡master franchiseeÖ÷¾­ÏúÉÌ

¡¡¡¡franchisee n.×ܾ­ÏúÉÌ, ÓдúÏúȨµÄÈË»òÍÅÌå

¡¡¡¡lease out³ö×â

¡¡¡¡lease vt.to grant use or occupation of under the terms of a contractÔÊŵʹÓãºÔÚÆõÔ¼µÄÓÐЧÆÚÏÞÄÚ×¼ÐíʹÓûòÕ¼ÓÐ

¡¡¡¡oversee vt.to watch over and direct; supervise¿´¹Ü£¬Ö¸µ¼

¡¡¡¡franchise territoriesÌØÐí¾­ÓªÇøÓò£¨·¶Î§£©

¡¡¡¡territory n.ÁìÍÁ, µØÓò

¡¡¡¡E-commerceµç×ÓÉÌÎñ

¡¡¡¡immature adj.²»³ÉÊìµÄ, δÍêÈ«·¢Õ¹µÄ

¡¡¡¡due to the lack of¡­ÓÉÓÚȱ·¦¡­¡­

¡¡¡¡defined regulatory powersÃ÷È·µÄ¹ÜÀíȨÏÞ

¡¡¡¡define vt.to specify distinctlyÇå³þµØ¹æ¶¨

¡¡¡¡Àý£ºdefine the weapons to be used in limited warfare.

¡¡¡¡Ã÷È·µØ¹æ¶¨Ö»ÄÜÓÃÓÚ¾Ö²¿Õ½ÕùÖеÄÎäÆ÷

¡¡¡¡regulatory adj.¹ÜÖƵÄ£¬¿ØÖƵÄ

¡¡¡¡certificate authentication systemÖ¤ÊéÈÏÖ¤ÖƶÈ

¡¡¡¡authentication n.Ö¤Ã÷, ¼ø¶¨

¡¡¡¡on-line settlement systemÔÚÏß½áËãÖƶÈ

¡¡¡¡physical delivery systemʵÎï½»¸îÖƶÈ

¡¡¡¡permit v.Ðí¿É, ×¼Ðí

¡¡¡¡market representation

¡¡¡¡representation n.¢Ùthe state or condition of serving as an official delegate, agent, or spokesperson´ú±í£¬´úÀí£º×÷ΪÕýʽµÄ´ú±í¡¢´úÀí»ò·¢ÑÔÈ˵Ä״̬»òÇéÐÎ

¡¡¡¡¢Úthe right or privilege of being represented by delegates having a voice´ú±íȨ£ºÓɾ߷¢ÑÔȨµÄ´ú±íËù´ú±íµÄȨÁ¦»òÌØȨ

¡¡¡¡authorize vt.to grant authority or power toÊÚȨ£¬Î¯ÍУºÏò¡­ÊÚÓèְȨ»òȨÁ¦