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¡¡¡¡Questions 11-14
¡¡¡¡Complete the notes below.
¡¡¡¡Choose NO MORE THAN THREE WORDS from Reading Passage 1 for each answer.
¡¡¡¡Write your answers in boxes 11-14 on your answer sheet.
¡¡¡¡Mr. Steve Jobs, the boss of Apple, explains the reason why he used to defend DRM, saying that the company was forced to do so: the record companies would make their music accessible to ¡­11¡­¡­only if they agreed to protect it using DRM; they can still¡­12¡­if the DRM system is compromised. He also provides the reason why Apple did not license FairPlay to others: the company relies on them to ¡­13¡­.But now he changes his mind with a possible expectation that Europe's regulators would not trouble him any more in the future. He proposes that those who are unsatisfactory with the current situation in digital music market should ¡­14¡­ towards persuade the music companies to sell their music DRM-free.
¡¡¡¡1. low-key:
¡¡¡¡ÒÖÖƵÄ£¬ÊÜÔ¼ÊøµÄ£¬Çü·þµÄ
¡¡¡¡2. showman:
¡¡¡¡¿ªÕ¹ÀÀ»áµÄÈË, ³ö·çÍ·µÄÈËÎï
¡¡¡¡3. unassuming:
¡¡¡¡Ç«Ñ·µÄ, ²»¿äÒ«µÄ, ²»×°Ç»×÷ÊƵÄ
¡¡¡¡4. iPod£º
¡¡¡¡£¨Æ»¹û¹«Ë¾³ö²úµÄ£©ÒôÀÖ²¥·ÅÆ÷
¡¡¡¡5. iTunes store£º
¡¡¡¡£¨Æ»¹û¹«Ë¾³ö²úµÄ£©ÔÚÏßÒôÀÖÉ̵ê
¡¡¡¡6. get off person's back:
¡¡¡¡²»ÔÙÕÒijÈ˵ÄÂé·³£¬°ÚÍÑijÈ˵ľÀ²ø
¡¡¡¡7. gravitate:
¡¡¡¡ÊÜÎüÒý£¬ÇãÏòÓÚ
¡¡¡¡8. unfazed:
¡¡¡¡²»ÔÙµ£ÓÇ£¬²»±»´òÈÅ
¡¡¡¡Part III
¡¡¡¡Keys and explanations to the Questions 1-13
¡¡¡¡1.      TRUE
¡¡¡¡See the second sentence in Paragraph A ¡°¡­ the future of digital music, which Apple dominates with its iPod music-player and iTunes music-store.¡±
¡¡¡¡2.      FALSE
¡¡¡¡See the third sentence in Paragraph A ¡°¡­At issue is ¡±digital rights management¡° £¨DRM£©¡ªthe technology guarding downloaded music against theft.¡±
¡¡¡¡3.      TRUE
¡¡¡¡See the fourth sentence in Paragraph A ¡°Since there is no common standard for DRM, it also has the side-effect that songs purchased for one type of music-player may not work on another.¡±
¡¡¡¡4.      TRUE
¡¡¡¡See the second sentence in Paragraph B ¡°It has come under fire from European regulators who claim that its refusal to license FairPlay to other firms has ¡±locked in¡° customers.¡±
¡¡¡¡5.      NOT GIVEN
¡¡¡¡The third sentence in Paragaph B only mentions music from the iTunes store, nothing about that of Sony or Microsoft. ¡°Since music from the iTunes store cannot be played on non-iPod music-players £¨at least not without a lot of fiddling£©.¡±
¡¡¡¡6.      FALSE
¡¡¡¡See the last sentence in Paragraph E ¡°So Apple's dominance evidently depends far more on branding and ease of use than DRM-related ¡±lock in¡°.
¡¡¡¡7.      NOT GIVEN
¡¡¡¡See the fourth sentence in Paragraph F only mentions music generally, no particular information about business prospect of Sony ¡°Indeed, scrapping DRM would probably increase online-music sales by reducing confusion and incompatibility.¡±
¡¡¡¡8.      B
¡¡¡¡See the fourth sentence of Paragraph C ¡°All DRM does is restrict consumer choice and provide a barrier to entry, says Mr Jobs; without it there would be far more stores and players, and far more innovation.¡±
¡¡¡¡9.      C
¡¡¡¡See the third sentence of Paragraph E and the context ¡°Mr Jobs is evidently unfazed by rivals to the iPod. Since only 3% of the music in a typical iTunes library is protected, most of it can already be used on other players today.¡±
¡¡¡¡10.  A
¡¡¡¡See the last four sentences of Paragraph F ¡°Wouldn't it lead to a surge in piracy? No, because most music is still sold unprotected on CDs, people wishing to steal music already can do so. Indeed, scrapping DRM would probably increase online-music sales by reducing confusion and incompatibility. With the leading online store, Apple would benefit most.¡±
¡¡¡¡11.  the iTunes store
¡¡¡¡See the second sentence of Paragraph C ¡°They would make their music available to the iTunes store only if Apple agreed to protect it using DRM.¡±
¡¡¡¡12.  withdraw their catalogues
¡¡¡¡See the third sentence of Paragraph C ¡°They can still withdraw their catalogues if the DRM system is compromised.¡±
¡¡¡¡13.  produce security fixes
¡¡¡¡See the fourth sentence of Paragraph C ¡°Apple cannot license FairPlay to others, says Mr Jobs, because it would depend on them to produce security fixes promptly.¡±
¡¡¡¡14.  redirect their energies
¡¡¡¡See the second sentence of Paragraph D ¡°Rather than complaining to Apple about its use of DRM, he suggests, ¡±those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free.¡°