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The statistics I've just given show that Taiwan is definitely a youth-oriented market, and will remain so for another ten years. The companies that successfully target this segment have higher sales and larger market shares year in and year out. I've prepared a few diagrams showing which companies dominate the market, and the types of advertising they use to keep their sales.

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This bar chart shows the top four companies and their market shares: the American Jonny&Jammy Company leads the pack with 29%, followed by the domestic firm, V08, at 21%. The Japanese MARUMI is next with 17%, and the French company, La-Rose, is last with 12%. The next chart, a pie graph, shows a breakdown of their advertising: the largest wedge at 62% represents TV commercials; a quarter of their budget goes to magazine and newspaper ads, and the remainder is for purchasing advertising and posters placed in shops where their products are sold.

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Notes£º

1. youth-oriented ÒÔÄêÇáÈËΪµ¼ÏòµÄ

youthÊÇ"ÇàÉÙÄêÈË"µÄÒâ˼¡£»ù±¾Éϸ÷ÄêÁä²ãµÄ·º³ÆÓУºchildren£¨Ð¡º¢£©¡¢teenagers£¨ÇàÉÙÄ꣩¡¢adults£¨³ÉÄêÈË£©ºÍthe elderly£¨ÀÏÄêÈË£©¡£

I suggest youth-oriented commercials when we introduce the new cereal.

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2. year in and year out ÿÄꣻÄ긴һÄê

In ºÍoutÔÚÕâÀïÊÇÖ¸"³ö"¡¢"Èë"£¬Ò²¾ÍÊÇ"À´"¡¢"È¥"µÄÒâ˼¡£"ÄêÀ´ÄêÓÖÈ¥"£¬¸øÈËÒ»ÖÖÁ¬Ðø²»¶ÏµÄ¸Ð¾õ£¬ÓÐÇ¿µ÷µÄÒâ˼¡£ÆäʵËü¾ÍÊÇÖ¸ every year¡¢year after year¡£

Year in and year out, Ven-Ven is a leader in creative advertising.

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3. lead the pack ÁìÏÈȺÐÛ

Pack ³£ÓõÄÒâ˼ÊÇ"°ü£»À¦"£¬È磺a pack of cigarettes£¨Ò»°üÏãÑÌ£©£»µ«ÔÚÕâÀïÊÇÖ¸"һȺ£¨ÈË£©"¡£Õû¸ö´Ê×éÔ­À´ÊÇ˵ÓÐһȺÈËÔÚÈüÅÜ£¬ÆäÖÐÒ»È˳¬Ô½ÁËÆäËü¾ºÈü¶ÔÊÖ£¬¾ÓÓÚÁìÏȵØλ¡£ÏÖÔÚÖ»ÒªÊÇÐÎÈÝijÈËÔÚÍÅÌåÖбíÏÖ×îºÃ£¬¾Í¿ÉÒÔÓÃÕâ¸ö´Ê×é¡£

Because she studied hard, she led the pack in the race to get into a good university.

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