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EDWARD GREEN: ...Let me show you how products are market researched...

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EDWARD GREEN: You see all products go through the same, basic process.

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EDWARD GREEN: You see all products go through the same, basic process.

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They start as an idea.

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They start as an idea.

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Every month, a management committee looks at all the new ideas and they put development money into some of them.

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Every month, a management committee looks at all the new ideas and they put development money into some of them.

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Let me show you an example.

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Let me show you an example.

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Take this product: "Friendly Fish".

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Take this product: "Friendly Fish".

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The idea came from a freelance designer.

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The idea came from a freelance designer.

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A Management Committee looked at the designs and they liked them.

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A Management Committee looked at the designs and they liked them.

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