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Nostalgia for ink on paper and the rustle of pages aside£¬ there’s plenty of incentive to ditch print¡£ The infrastructure required to make a physical newspaper — printing presses£¬ delivery trucks — isn’t just expensive£» it’s excessive at a time when online-only competitors don’t have the same set of financial constraints¡£ Readers are migrating away from print away¡£ And though print ad sales still dwarf their online and mobile counterparts£¬ revenue from print is still declining¡£

Overhead may be high and circulation lower£¬ but rushing to eliminate its print edition would be a mistake£¬ says BuzzFeed CEO Joah Peretti¡£

Peretti says the Times shouldn’t waste time getting out of the print business£¬ but only if they go about doing it the right way¡£” Fighting out a way to accelerate that transition would make sense of them£¬” he said£¬ “but if you discontinue it£¬ you’re going to have your most loyal customers really upset with you¡£”

Sometimes that’s worth making a change anyway¡£ Peretti gives the example seen as a blunder£¬” he said¡£ The move turned out to be foresighted¡£ And if Peretti would raise prices  and make it into more of a legacy product¡£”

The most loyal customers would still get the product they favor£¬ the idea goes£¬ and they’d feel like they were helping sustain the quality of something they believe in¡£ “So if you’re overpaying for print£¬ you could feel like you were helping£¬”Peretti said¡£ “Then increase it at a higher rate each year and essentially try to generate additional revenue¡£”In other words£¬ if you’re going to make a print product £¬make it for the people who are already obsessed with it¡£ Which way be what the Times is doing already¡£ Getting the print edition seven days a week costs $500 a year — more than twice as much as a digital-only subscription¡£

“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business£¬”Peretti remarked¡£ “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes¡£ In those situations£¬ it’s better to be more aggressive than less aggressive¡£ ”

36.The New York Times is considering ending its print edition partly due to

[A]the pressure from its investors¡£

[B]the complaints from its readers¡£

[C]the high cost of operation¡£

[D]the increasing online ad sales¡£

37¡£ Peretti suggests that£¬ in face of the present situation£¬ the Times should

[A]make strategic adjustments

[B]end the print edition for good¡£

[C]seek new sources of readership¡£

[D]aim for efficient management¡£

38¡£ It can be inferred form Paragraphs 5 and 6 that a “legacy product”

[A]will have the cost of printing reduced¡£

[B]is meant for the most loyal customers¡£

[C]helps restore the glory of former times¡£

[D]expands the popularity of the paper¡£

39¡£ Peretti believes that£¬ in a changing world£¬

[A]traditional luxuries can stay unaffected¡£

[B]aggressiveness better meets challenges¡£

[C]cautiousness facilitates problem-solving¡£

[D]legacy businesses are becoming outdated¡£

40¡£ Which of the following would be the best title of the text£¿

[A]Make Your Print Newspaper a Luxury Good¡£

[B]Keep Your Newspapers Forever in Fashion¡£

[C]Cherish the Newspaper Still in Your Hand¡£

[D]Shift to Online Newspapers All at Once¡£

36 ´ð°¸ C the high cost of operation

½âÎö£ºÒò¹ûϸ½ÚÌ⣬ÎʵÄÊÇŦԼʱ±¨¿¼ÂÇÍ£Ö¹Ö½ÖÊ°æÐÂÎÅÓ¡Ë¢³ö°æµÄÔ­ÒòÊÇʲô¡£ÎÄÕÂÊ׶ÎÊ׾伴ÊÇ´ËÄÚÈݵÄͬÒå±í´ï£¬¶þ¶Î½âÊ;ßÌåÔ­Òò£¬¶þ¶Î¶þ¾äÄÚÈÝ The infrastructure isn‘t just expensive£» it’s excessive at a time when online-only competitors don‘t have the same set of financial constraints¡£Òâ˼ÊÇά³ÖÖ½ÖÊÓ¡Ë¢µÄ»ù´¡ÉèÊ©½¨Éè²»½ö½öÊǹó£¬ÊÇÏ൱¹ó£¬ ¶øËûÃǵľºÕù¶ÔÊÖȴûÓÐÕâÑùµÄ¾­¼ÃÉϵÄÏÞÖÆ¡£

37 ´ð°¸ A make strategic adjustments

½âÎö£ºÏ¸½ÚÌ⣬ÎʵÄÊÇÃæ¶ÔÄ¿Ç°µÄÐÎÊÆ£¬Peretti½¨Òéʱ´úÔÓÖ¾Ôõô×ö£¬¸ù¾Ý¹Ø¼ü´ÊPeretti»ØÎĶ¨Î»ÖÁµÚËĶΣ¬Ê×¾äÄÚÈÝÊÇPeretti˵ʱ´úÔÓÖ¾²»¸ÃÀË·Ñʱ¼äÈ¥Ïë×ÅÈçºÎÍ£Ö¹Ö½ÖÊÓ¡Ë¢£¬¶øÓ¦¸ÃÕÒµ½Ò»ÖÖÕýÈ·µÄ·½·¨È¥½â¾öÕâ¼þÊ¡£½Ó×Ŷþ¾äÍùºóÔÚ¾ßÌå˵Ã÷¸ÃÈçºÎÕýÈ·½â¾öÄ¿Ç°µÄÎÊÌâ¡£ÓÉ´ËÍƳö´ð°¸ÊÇA ×ö³ö²ßÂÔÉϵĵ÷Õû¡£

38 ´ð°¸ B is meant for the most loyal customers

½âÎö£ºÍƶÏÌâÓë´Ê»ãÌâµÄ½áºÏ£¬Òª¸ù¾ÝÉÏÏÂÎÄÀ´×ö³öÑ¡Ôñ¡£Ê×Ïȶ¨Î»ÔÚµÚÎå¶Î×îºóÒ»¾ä£ºI would raise prices and make it into more of a legacy product¡£ ²»½öÒªÌá¸ß¼Û¸ñ»¹Òª½«Ëü±äΪһÖÖ¿ÉÒÔ´«³ÐµÄ²úÎï¡£µ¥µ¥ÕâÒ»¾ä²»×ãÒÔ×ö³öÑ¡Ôñ¡£ÐèÒª¼ÌÐøÍùÏ¿´ÔÚµÚÁù¶ÎÖÐÓÐûÓжÔÓÚÕâ¸ö´ÊµÄ½âÊÍÖ®ÀàµÄ¡£µÚÁù¶Î¿ªÍ·Ìáµ½ÁËËûÈÏΪmost consumer ÒÀ¾É¼á³ÖÈ¥ÏàÐÅËûÃÇÈÏΪºÃµÄ¶«Î÷£¬Ï²»¶µÄ£¬ÏàÐŵĶ«Î÷¡£Èç¹û¿ÉÒÔÿÄêÔö¼ÓһЩ±ÈÀý£¬ÄÇôÒÀ¾ÉÊÇ¿ÉÒÔ´´Êյġ£³¤Æª´ó¶ÎµÄÐðÊö¿ÉÒÔÈôó¼ÒÃ÷°×Õâ¸ö´ÊÒ»¶¨¸úconsumerÓйØ¡£×îΪ¹Ø¼üµÄÊÇ£º½ô½Ó×ųöÏÖÁË in  other world£¬ ÖØÊöÉÏÎÄ£¬²»¹ýÈ´¼ò½àµÄ×ܽáÁËÇ°ÎÄ¡£Èç¹ûÎÒÃÇÒª×öÕâЩprint product£¬ ÄǾÍÑ¡ÔñÄÇЩÒѾ­³ÕÃÔÓÚËûÃǵÄÈË°É¡££¨ÄÇô¶ÔÓÚËûÃÇÀ´½²¾ÍÊÇÒ»¼þ¿ÉÒÔ´«³ÐµÄ¶«Î÷ÁË£¬ÒÔǰϲ»¶£¬»áÒÀ¾Éϲ»¶ÏÂÈ¥£©¡£ËùÒÔÕâ¾äΪ×öÌâµÄ¹Ø¼ü£¬¶ÔӦͬÒåÌæ»»£¬Ñ¡ÔñB¡£