¡¡¡¡£¨A£© It is used in the marketing of most industrial products.
¡¡¡¡£¨B£© It is often used in cases where there is a large program target.
¡¡¡¡£¨C£© It is not economically feasible for most marketing programs.
¡¡¡¡£¨D£© It is used only for which there are many potential customers.
¡¡¡¡£¨E£© It is less successful at directing a marketing program to the target audience than are other marketing approaches.
¡¡¡¡4. The author mentions ¡°trousers¡±£¨lines 9 and 11£©most likely in order to
¡¡¡¡£¨A£© make a comparison between the program target and the program audience.
¡¡¡¡£¨B£© emphasize the similarities between the market segment and the program target
¡¡¡¡£¨C£© provide an example of the way three groups of consumers are affected by a marketing program
¡¡¡¡£¨D£© clarify the distinction between the market segment and the program target
¡¡¡¡£¨E£© introduce the concept of the program audience
¡¡¡¡5. Which of the following best exemplifies the situation described in the last two sentences of the passage£¿
¡¡¡¡£¨A£© A product suitable for women age 21-30 is marketed at meetings attended only by potential customers.
¡¡¡¡£¨B£© A company develops a new product and must develop an advertising campaign to create a market for it.
¡¡¡¡£¨C£© An idea for a specialized product remains unexplored because media exposure of the product to its few potential customers would be too expensive.
¡¡¡¡£¨D£© A new product is developed and marketers collect demographic data on potential consumers before developing a specific advertising campaign.
¡¡¡¡£¨E£© A product suitable for men age 60 and over is advertised in a magazine read by adults of all ages.
