¡¡¡¡£¨A£© The market segment and program target are identical.
¡¡¡¡£¨B£© Mass marketing is the only feasible way of advertising such products.
¡¡¡¡£¨C£© The marketing program cannot be directed specifically to the program target.
¡¡¡¡£¨D£© More customers would be needed to justify the expense of direct selling.
¡¡¡¡£¨E£© The program audience would necessarily be made up of potential customers£¬ regardless of the marketing approach that was used.
¡¡¡¡7. The passage supports which of the following statements about demographic characteristics and marketing£¿
¡¡¡¡£¨A£© Demographic research is of no use in determining how successful a product will be with a particular group of consumers.
¡¡¡¡£¨B£© A program audience is usually composed of people with similar demographic characteristics.
¡¡¡¡£¨C£©Psychological factors are more important than demographic factors in defining a market segment.
¡¡¡¡£¨D£© Consumers with similar demographic characteristics do not necessarily form a meaningful program target.
¡¡¡¡£¨E£© Collecting demographic data is the first step that marketers take in designing a marketing program.
¡¡¡¡8. It can be inferred from the passage that which of the following is true for most consumer-goods markets£¿
¡¡¡¡£¨A£© The program audience is smaller than the market segment.
¡¡¡¡£¨B£© The program audience and the market segment are usually identical.
¡¡¡¡£¨C£© The market segment and the program target are usually identical.
¡¡¡¡£¨D£© The program target is larger than the market segment.
¡¡¡¡£¨E£© The program target and the program audience are not usually identical.
