I. Translate the following words and expressions into the respective?target language (40 points).
1.shadow banking?影子银行
2. drones 无人机
3. Edward Snowden?爱德华·斯诺登?
4. federal deficit?联邦赤字
5. Likonomics?李克强经济学
6. toxic politics?毒性政治，有毒政治
7. all-time high?最高纪录
8. Learning City?学习型城市
9. puppy love 早恋，初恋
10. Schengen Visa?申根签证（签署申根协定的欧洲国家所发出的签证）
11. subway salmon?抢上地铁的人
12. selfie 自拍
13. Obamamania?奥巴马狂热
14. connotation?含义,隐含意义
15. cohesion and coherence?衔接与连贯
16. discourse analysis?语篇分析
17. translation studies?翻译研究
18. Esperanto?世界语
19. denotation?指称；指称之物；指称意义；外延
20. GMO crops?转基因作物(Genetically modified crops?)
21. 中国梦?chinese dream
22. 反“四风”运动?“Four Winds” campaign ― combat formalism, bureaucracy, hedonism and extravagance
23. 光盘行动?clear your plate campaign
24. 城镇化?urbanization
25. 中国式过马路?Chinese style of crossing road
26. 幸福指数?Happiness Index
27.“中国好声音”?The Voice of China
28. 机构改革?Institutional reform
29. 雾霾?haze
30. 十八届三中全会?the 3rd Plenary Session of 18th?Communist Party of China Central Committee
31．正能量?Positive Energy
32. 创新驱动发展战略?the strategy of innovation-driven development
33. 中华文化“走出去”? Chinese Culture＇s Going-out Strategy
34. 常住人口?permanent population
35. 海淘?Overseas online shopping
36. 不靠谱?unreliable
37. 奢侈品牌? luxury brand
38. 黄金周?golden week
39. 群众路线 the mass line
40.照镜子、正衣冠、洗洗澡、治治病 Watch from the mirror, groom oneself, take a bath and seek remedies
II. Translate the following two source texts into their respective target?language. (110 points)Source Text 1: (55 points)
Economies of scope are conceptually similar to economies of scale. Whereas?economies of scale for a firm primarily refers to reductions in the average?cost (cost per unit) associated with increasing the scale of production for a?single product type, economies of scope refers to lowering the average cost?for a firm in producing two or more products. Here,economies of scope?make product diversification efficient if they are based on the common and?recurrent use of proprietary know-how or on an indivisible physical asset. For?example, as the number of products promoted is increased, more people can?be reached per unit of money spent. At some point, additional advertising?expenditure on new products may become less effective (an example of?diseconomies of scope). Related examples include distribution of different?types of products, product bundling, product lining, and family branding.If a?sales force sells several products, it can often do so more efficiently than if it?is selling only one product. The cost of its travel time is distributed over a?greater revenue base, so cost efficiency improves. There can also be?synergies between products such that offering a range of products gives the?consumer a more desirable product offering than would a single product.
Economies of scope can also operate through distribution efficiencies: it can?be more efficient to ship a range of products to any given location than to?ship a single type of product to that location. Further economies of scope?occur when there are cost savings arising from byproducts in the production?process. An example would be the benefits of heating from energy?production having a positive effect on agricultural yields. A company that?sells many product lines sells in many countries, or both will benefit from?reduced risk levels as a result of its economies of scope. If one of its product?lines falls out of fashion or if one country has an economic slowdown, the?company will likely be able to continue trading. Not all economists agree on?the importance of economies of scope. Some argue that the concept applies?only to certain industries, and then only rarely.
(原文地址：http://en.wikipedia.org/wiki/Economies_of_scope? 该词条的对应中文页面为：http://zh.wikipedia.org/wiki/%E8%A7%84%E6%A8%A1%E7%BB%8F%E6%B5%8E 翻译真题网注)
Source Text 2: (55 points)
现在看手机、网络的越来越多，读报的渐渐少了，有人说将来报纸会不会消失？我们当今的社会还是报纸等传统媒体和网络等新媒体并存，体现了两种不同的生活方式。一种人只看网不看报，一种人只看报不会上网，当然还有两种兼顾。
年轻人往往只看网络，不读报纸，这和生活工作方式有关，上网办公、交谈、收发邮件，顺手搜一下各类新闻，很便捷；以为时下的新闻知道了，就不去翻报纸。但我觉得不读报是会有损失的。因为有些报纸能给你的东西不全在网上，网络上更多的是即时的信息碎片，更丰富的生活血肉和富于原创性的、有深度的文章还是需要从报纸等纸质媒体来获取。还有，我总觉得一个人的修养很难在电脑前形成。需要在一些实际的文化空间里渐渐体验与形成，比如博物馆、画廊、剧场以及各种各样的交际，还有读书看报。我想，如果我们的报办得好，读报将来在中国也会成为生活和文化方式之一，一个丰富的社会不会只要一种生活和文化的方式。
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